Something I’ve been thinking a lot about recently is the hard reality one faces when they have what feels like a good idea; but are at a lose for how to maximize it. It seems like something a good comic goes through all the time; how does one go about extracting the full potential of an idea, instead of just going for the easy but shallow one liner.
Sometimes a stone is just a stone, sometimes it’s hiding the statue of David. But how many Sculptures passed it saying ‘eh that stones not fit for the task’, until Michelangelo saw David in it?

After a trip punctuated by generous amounts of gold bond, i got to playing around with gold bond in my mind. Eventually mixing the idea of its intended purpose with the idea of using it to quell the over exuberance of a star struck fan. Gold bond stops jock itch, star struck fans jock the star, thus; ’stops the itch to jock’, you’re cool all day.

below is a quick mock up. It failed to really do much partially due to the text being so small and the only hint at the fact there some sort of joke beyond wearing a big image of a gold bond bottle on your chest. Did i mention it was a tee shirt idea? No? it was an idea for a t-shirt.

as I see it Jokes are made up of {the set up + the punch line}+ the delivery*.  At issue here is less the need to move beyond the obvious one liner, and more that the one liner is much less obvious then it should be, to be a good one liner. What there is is an idea, which may be worth something or may not be.

In the end this is most likely a shelved thought best forgotten about. However when i came up with it i was sure there was gold some where in there. Some people spend their lives singularly focused on one idea, hoping to mine the gold they know to be inside; some find it. Many more do not. I’m not sure if there is a time limit how long it is one should spend investigating an idea before its shelved in hopes pursuing a new idea that may be more fruitful.

Although ‘keeps you cool all day’ may help things out.

*no scientific research went in this definition nor were any active comics/ joke writers asked to weigh in